Luxury WEDDING FLORIST

Lucy Vail Floristry is an award-winning sustainable floral design company specialising in weddings, events and installations.
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Shop CHRISTMAS WREATHS

Sustainably made using natural materials such as dried flowers, pinecones and dried fruits, there are few things more special than our LVF Christmas wreaths
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Luxury CHRISTMAS DESIGNS

We create festive designs throughout November and December. From private house dressings to large-scale facade installations, all of our Christmas arrangements are bespoke to you.
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Luxury EVENT FLORIST

Lucy Vail Floristry is an award-winning sustainable floral design company specialising in weddings, events and installations.
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Luxury FLOWER INSTALLATIONS

Lucy Vail Floristry is an award-winning sustainable floral design company specialising in weddings, events and installations.
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About LUCY VAIL FLORISTRY

Lucy Vail Floristry is an award-winning luxury floral design studio specialising in weddings, events and installations. Renowned for ‘bringing the outside in’ and our bold use of colour, we can transform any environment into an immersive botanical wonderland. All of our projects are seasonable, sustainable and most are made from solely British grown flowers.
 

Our APPROACH

Every design, from a small bouquet to a large-scale installation, is inspired by the delicate forms and textures of the flowers themselves which means that, just like nature itself, no two projects are ever the same.
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Our ETHOS

We never use single-use plastic or non-biodegradable floral foam. We passionately believe that the future of luxury floristry is rooted in seasonality so all of our projects use as many British flowers as possible.
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Floriston FLOWER FARM

Established in 2020, Floriston Flower Farm is run by Lucy’s mother, Amanda Vail. Such an intimate partnership between grower and florist means we can plant exactly what is needed in the LVF studio, minimising waste.
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Clients & Partnerships

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Lucy Vail Floristry proudly designed the largest ever Bull Ring Gate Entrance installation to date at RHS Chelsea Flower Show 2022, using over 2,500 British grown plants.
Lucy Vail Floristry has often been featured in House & Garden for their incredible floral designs. In 2022, Lucy Vail was asked to write a monthly column for their House & Garden online.
Lucy Vail Floristry has proudly created luxury event flowers for the iconic venue Blenheim Palace.
Lucy Vail Floristry has proudly created luxury event flowers for Cartier.
Lucy Vail Floristry has proudly created impactful floral installations and luxury event flowers for de Gournay.
Lucy Vail Floristry has proudly created luxury event flowers for Guerlain Paris.
Lucy Vail Floristry has proudly created luxury event flowers for Boisdale restaurant in Belgravia, London.
Lucy Vail Floristry has often been featured in Country & Town House magazine for their incredible floral designs.
Lucy Vail Floristry has proudly created luxury event flowers for Cromwell Place.
Lucy Vail Floristry is proud to feature on Tatler Address Book as one of their preferred florists for luxury wedding and event flowers.
Lucy Vail Floristry has proudly created impactful floral installations and luxury event flowers for Annoushka Fine Jewellery.
Lucy Vail Floristry is proud to be one of Chelsea Physic Garden's preferred florists for luxury wedding and event flowers.
Lucy Vail Floristry is proud to have provided luxury wedding flowers for the iconic Claridge’s Hotel in London.
Lucy Vail Floristry has often been featured in Country Life magazine for their incredible floral designs.
Lucy Vail Floristry is proud to have provided luxury wedding and event flowers for Fait Accompli.
Lucy Vail Floristry is proud to be named as one of Country & Town House magazine’s Great British Brands 2022 for their luxury wedding, event and installation flowers.
Lucy Vail Floristry is proud to have provided luxury wedding and event flowers for Lillingston events.
Lucy Vail Floristry is proud to have provided luxury event flowers for Nyetimber.
Lucy Vail Floristry is proud to have provided luxury event flowers for One Marylebone in London.
Lucy Vail Floristry has proudly created impactful floral installations and luxury event flowers for Mayfair restaurant Park Chinois.
Lucy Vail Floristry has often been featured in Sheerluxe magazine for their incredible floral designs.
Lucy Vail Floristry has often been featured in Tatler magazine for their incredible luxury floral designs.
Lucy Vail Floristry has proudly created impactful floral installations and luxury event flowers for The White Company.
Lucy Vail Floristry has proudly created luxury wedding flowers for Wilderness Reserve in Suffolk.

Great experience, I'd consider myself a preety disorganised customer. But Lucy pointed me in the right direction, and made it super easy to purchase a lovely bunch of flowers. Has been all round preety great experience so massive👍 and an extra ⭐⭐⭐⭐⭐ for good measure.

Harry Blakiston Houston

When hosting a luxury event in store on Savile Row there was only one florist I wanted to use - Lucy - after incredible referrals from friends using her for their weddings. We worked with her signature style and added bits from my colour palette - pale pinks and white mainly. She was so organised, efficient and transformed the space to make it look a million dollars, I received so many compliments. Totally worth every last penny. Would definitely recommend!!

Phoebe Gormley

Working with Lucy whilst launching our first hospitality venue, The Hawk's Nest has been an absolute delight. Always brimming with brilliant ideas and passionate energy, on our first meeting Lucy came up with the idea for a totally bespoke nest style entranceway installation which immediately grabs visitors and passersby's attention. She has seasonally relaunched our entrance and designed and executed a winter woodland garden concept throughout the space which resulted in us being featuring as one of TimeOut London's top winter terraces for drinking and dining.

Frazer Timmerman

Every wedding is special, but to make it truly magical that comes down to your suppliers and how they use their expert knowledge to work with you to realise your vision for the big day. Lucy for me embodied all of this and was one of the amazingly talented team we had for our wedding. In my humble opinion, there is no other florist that would have done as sublime a job as she did! Everything from the initial design consultation, Covid delays... to the day itself, no question was too silly or detail too insignificant, Lucy and her team were with us every step of the way. A truly bespoke service, where Lucy pushed the boundaries to create something spectacularly unique and personal to us - from my beautiful bridal bouquet, the church flowers and the refresh of the stunning flowers in the marque for the Sunday event, we couldn’t have been any happier - if only we could do it all over again!!

Megan Toone

All the flowers were amazing, but in particular words can’t describe just how incredible the drawing room at Claridge’s was. As we were called through to dinner, not only did the flowers overhead look so theatrical, but the room smelt divine! Honestly I never expected flowers to have such an impact at the wedding but they were just incredible.

Rebecca Abrey

The best wreath workshop for learning all the technical and aesthetic tips and tricks using luxurious and the best quality components… guaranteed to make your neighbours green with envy!

BRYONY RAE

Lucy and her team really nailed our wedding. They totally got what we were after, and everyone commented on how incredible our flowers were (both on the day and weeks after). Lucy was great at liaising with our caterers and marquee team, often under her own steam and without us having to get involved. The results were amazing but, more than that, the whole process was fun and stress-free. All in all, can’t recommend enough.

Ben Hayes